I’ve had the joy of dancing the freelance jig for a number of years now (8, to be precise) and while it comes with its fair share of challenges, I still get excited when seeking out my next client project.

And it’s this train of thought that has prompted me to remind you why leveraging freelancers can be a game changer for your business:

Diverse Skill Sets: Freelancers bring unique expertise that can infuse ideas into your projects.
Freelancers shine in project-based work. They’re constantly expanding their skill sets to keep up with industry trends. Even more importantly, they bring specific skills (source: Business.Com)
Flexible Collaboration: Whether it's a short-term project or ongoing support, freelancers can adapt to your needs.
Cost-Effective Solutions: Hire talent without the long-term financial commitments of full-time employees. Employers don’t have to provide freelancers with the associated benefits (pension contributions, sick pay, health insurance etc)
Agility & Speed: Freelancers can quickly jump in and help you pivot in response to market trends. Freelancers typically manage multiple clients/projects so naturally manage their time better - they tend to be more efficient and productive than their full-time counterparts.
Global Perspectives: Collaborating with freelancers from different backgrounds opens doors to innovative approaches and solutions.

Lucy Woods, Founder of LW Marketing speaking with Rob Precious, Investor. — Sipping bubbles and networking at Bury St Edmunds Rugby Club’s Winter Event.

There are some excellent marketing agencies operating in Bury St Edmunds, Suffolk and across the UK so here’s why working with LW Marketing might better suit your business, on top of those listed above:

Dedication to achieving your specific marketing goals. As a freelancer, maintaining my reputation is clearly important but if you take a look at my client testimonials, you’ll see I’m determined and dedicated to my clients.
Regular dog chat will feature in my emails, video calls and my actual Jack Russell, Poppy, is often in attendance during in-person client meetings.
Good value for money. Simple. Having surveyed my fellow freelance community back in 2020 during my time as Fractional Marketing Manager for UK5G (now UKTIN) I know I charge a competitive rate. But above all, my clients are happy with the work we achieve together.

Whether you’re Suffolk-based or further afield, if you’re in need of marketing support this year, please drop me a message or connect with me on Linkedin.

Happy New Year everyone 👋